Free PDF Quiz 2025 Latest Salesforce New Marketing-Cloud-Email-Specialist Test Pattern

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The Salesforce Certified Marketing Cloud Email Specialist certification exam is intended for professionals who have at least six months of experience working with the Salesforce Marketing Cloud platform. It is recommended that candidates have experience in email marketing, including creating and managing email campaigns, designing email templates, and analyzing campaign performance. Candidates should also have a basic understanding of marketing automation and data management principles.

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q98-Q103):

NEW QUESTION # 98
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A. Broaden segmentation criteria to reach more diverse audiences.
B. Scale back sending for specific ISPs until the issue subsides.
C. Increase the frequency of email sending to boost engagement.

Answer: B

Explanation:
Explanation
Scaling back sending for specific ISPs until the issue subsides can help improve deliverability by avoiding spam complaints and hard bounces. Increasing the frequency of email sending may worsen the deliverability issue by triggering spam filters and irritating subscribers. Broadening segmentation criteria may not help if the content is not relevant or engaging for the audience.

NEW QUESTION # 99
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
B. In the step with the two SQL activities, place a wait step between them.
C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.

Answer: A

Explanation:
If you want to ensure the exclusion is updated before the audience query runs, you should place the audience SQL Query Activity in a step after the exclusion SQL Query Activity. This way, the exclusion query will run first and update the data extension with the subscribers who should be excluded from the send. Then, the audience query will run and pull the subscribers who meet the criteria for the send, excluding those who were filtered out by the previous query. Placing a wait step between them or placing them in the same step will not guarantee that they will run in the correct order. You can learn more about this in the [Automation Studio Basics] module on Trailhead.

NEW QUESTION # 100
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A. Add each Send Email activity to different steps in an automation.
B. Include a Verification activity between each step of an automation.
C. Add each Send Email activity to a single step in an automation.

Answer: A

Explanation:
Adding each send email activity to different steps in an automation ensures that each email is fully sent before the next email begins sending. The automation will wait for the completion of each step before moving on to the next one. Including a verification activity between each step is unnecessary and may cause errors. Adding each send email activity to a single step in an automation will send all emails at the same time.

NEW QUESTION # 101
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A. Configure the Send Activity to automate the refresh.
B. Use a Filter Activity in Automation Studio.
C. Activate Journey Builder to refresh the data extension.

Answer: B

Explanation:
To automatically refresh a filtered data extension on a scheduled basis, a marketer should use a Filter Activity in Automation Studio. This activity allows you to apply a filter to a source data extension and save the filtered results to a target data extension. By scheduling this activity within an automation, you can ensure that the filtered data extension is refreshed automatically at the desired frequency, such as daily before sending an email.

NEW QUESTION # 102
As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?

A. File Transfer Activity
B. Filter Activity
C. SQL Query Activity
D. Group Refresh

Answer: B

Explanation:
Explanation

NEW QUESTION # 103
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Free PDF Quiz 2025 Latest Salesforce New Marketing-Cloud-Email-Specialist Test Pattern

Marketing-Cloud-Email-Specialist Latest Materials & Marketing-Cloud-Email-Specialist Demo Test

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q98-Q103):

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